Why You Should Add Custom Badges to your Marketing Kit

Are people over ads? Some reports suggest that our consumers are experiencing “ad fatigue” from oversaturation; over half of people said they felt “apathetic” toward advertising. Given the pervasiveness of advertising in people’s lives, now might be the right time to revisit your marketing strategy a bit. You don’t have to throw out your top-performing digital strategies, but why not expand your toolkit a bit with branded merchandise, like metal pin badge? In one study, consumers were 2.5 times as likely to have a positive association with a brand that gave them a promotional item versus one that showed them a digital ad. Here, we look at a few reasons why custom badges are a great addition to your marketing toolkit this year! 

1. Creative, Customisable and Long-Lasting
2. Walking, Talking Advertisements
3. Show Some Appreciation